{"id":333,"date":"2026-03-17T14:31:28","date_gmt":"2026-03-17T13:31:28","guid":{"rendered":"https:\/\/infinuty.sk\/infinuty-osobne-rozhovor-s-ivom-a-marekom-zakladatelmi-a-majitelmi-infinuty-o-ich-zaciatkoch-oblubenych-produktoch-a-planoch-na-rok-2021"},"modified":"2026-06-03T09:01:22","modified_gmt":"2026-06-03T07:01:22","slug":"infinuty-osobne-rozhovor-s-ivom-a-marekom-zakladatelmi-a-majitelmi-infinuty-o-ich-zaciatkoch-oblubenych-produktoch-a-planoch-na-rok-2021","status":"publish","type":"post","link":"https:\/\/infinuty.sk\/en\/infinuty-osobne-rozhovor-s-ivom-a-marekom-zakladatelmi-a-majitelmi-infinuty-o-ich-zaciatkoch-oblubenych-produktoch-a-planoch-na-rok-2021\/","title":{"rendered":"InfiNuty osobne. Rozhovor s Ivom a Marekom, zakladate\u013emi a majite\u013emi InfiNuty o ich za\u010diatkoch, ob\u013e\u00faben\u00fdch produktoch a pl\u00e1noch na rok 2021."},"content":{"rendered":"<\/p>\n

\u010ci u\u017e patr\u00edte do skupiny \u013eud\u00ed, ktor\u00e1 n\u00e1s e\u0161te nepozn\u00e1, alebo ste na na\u0161ej str\u00e1nke prv\u00fd kr\u00e1t, alebo patr\u00edte k na\u0161im vern\u00fdm fan\u00fa\u0161ikom a z\u00e1kazn\u00edkom, tento \u010dl\u00e1nok je pre v\u00e1s v\u0161etk\u00fdch.<\/span><\/p>\n

Dozviete sa nie\u010do o na\u0161ich za\u010diatkoch, o dobr\u00fdch a zl\u00fdch \u010dasoch, ale aj o tom \u010do m\u00e1me pre v\u00e1s v pl\u00e1ne v roku 2021. <\/span><\/p>\n

InfiNuty, kto sme. <\/strong><\/p>\n

Na za\u010diatok si e\u0161te pripome\u0148me, kto vlastne stoj\u00ed za zna\u010dkou InfiNuty. Firmu zalo\u017eili dvaja dlhoro\u010dn\u00ed kamar\u00e1ti Ivo a Marek v roku 2017. Od tej doby sa im podarilo firmu dosta\u0165 do povedomia z\u00e1kazn\u00edkov nie len na Slovensku, ale aj v \u010cech\u00e1ch, a dokonca aj v Anglicku. <\/span><\/em> <\/span><\/em><\/p>\n

Medzi najv\u00e4\u010d\u0161ie \u00faspechy firmy patr\u00ed v\u00fdhra 8 zlat\u00fdch hviezdi\u010diek na gastronomickej s\u00fa\u0165a\u017ei Great Taste Awards v rokoch 2019 a 2020. A to e\u0161te dodajme, \u017ee 100% Pist\u00e1ciov\u00e9 maslo vyhralo v roku 2019 3 zlat\u00e9 hviezdy a stalo sa tak najlep\u0161\u00edm pist\u00e1ciov\u00fdm maslom na svete<\/strong>. <\/span><\/em> <\/span><\/em><\/p>\n<\/p>\n

InfiNuty osobne. Rozhovor s Ivom a Marekom, zakladate\u013emi a majite\u013emi Infinuty o ich za\u010diatkoch, ob\u013e\u00faben\u00fdch produktoch a pl\u00e1noch na rok 2021.<\/h2>\n<\/p>\n

\u010co \u0165a na ceste (pr\u00e1ci) s InfiNuty najviac prekvapilo<\/em><\/strong>?<\/em><\/strong> <\/span><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

Ko\u013eko \u013eud\u00ed oce\u0148uje na\u0161u pr\u00e1cu a kvalitu. Na trhoch a v\u0161ade tam, kde sa osobne stret\u00e1vame so st\u00e1lymi ale aj nov\u00fdmi z\u00e1kazn\u00edkmi, n\u00e1m vravia, \u017ee lep\u0161ie orechy ako tie na\u0161e e\u0161te nikdy nejedli. To je to, \u010do m\u0148a osobne v\u017edy nakopne a dod\u00e1 nov\u00fa energiu do pr\u00e1ce :)<\/span><\/p>\n

Ivo:<\/span><\/strong><\/p>\n

Ke\u010f\u017ee pred InfiNuty som nemal \u017eiadne re\u00e1lne sk\u00fasenosti s podnikan\u00edm, tak negat\u00edvne ma najviac prekvapilo to, ak\u00e9 zlo\u017eit\u00e9 je na Slovensku nie\u010do vybudova\u0165. My sme jeden cel\u00fd rok \u010dakali iba na to k\u00fdm sa n\u00e1m podarilo vybavi\u0165 v\u0161etky potrebn\u00e9 povolenia a certifik\u00e1ty aby sme mohli ofici\u00e1lne za\u010da\u0165 budova\u0165 firmu.
Naopak, ve\u013emi pozit\u00edvne ma prekvapil pr\u00edstup na\u0161ich z\u00e1kazn\u00edkov. \u010ci u\u017e v \u00fapln\u00fdch za\u010diatkoch, kedy o n\u00e1s nikto nevedel a iba pomali\u010dky sme sa dost\u00e1vali do povedomia, najm\u00e4 v\u010faka na\u0161im zn\u00e1mym a kamar\u00e1tom, alebo aj nesk\u00f4r, kedy n\u00e1m \u013eudia p\u00edsali a p\u00ed\u0161u o tom ako n\u00e1m dr\u017eia palce a ak\u00fa skvel\u00fa robotu rob\u00edme. Bude to znie\u0165 mo\u017eno ako kli\u0161\u00e9, ale naozaj to je pocit na nezaplatenie, ke\u010f nieto ocen\u00ed va\u0161u robotu.<\/span><\/p>\n

Ktor\u00fd je tvoj najob\u013e\u00fabenej\u0161\u00ed produkt a pre\u010do?<\/em><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

Z orechov\u00fdch masiel je to 100% ara\u0161idy a na\u0161a novinka NugetNuty. M\u00e1m ve\u013emi r\u00e1d ara\u0161idy. Ke\u010f\u017ee na\u0161e 100% masl\u00e1 neobsahuj\u00fa ni\u010d in\u00e9 okrem orie\u0161kov, presved\u010dil som sa \u017ee pr\u00edslovie \u201emenej je niekedy viac\u201c aj 100% plat\u00ed <\/span>\uf04a<\/span> No a v kombin\u00e1cii s BIO kokosov\u00fdm olejom, BIO kakaom a slovensk\u00fdm medom je to naozaj to prav\u00e9.<\/span><\/p>\n

Z balen\u00fdch orechov s\u00fa to na\u0161e gr\u00e9cke mandle.<\/span><\/p>\n

Ale taktie\u017e som sa presved\u010dil, \u017ee naozaj plat\u00ed aj star\u00e9 osved\u010den\u00e9 \u201e100 \u013eud\u00ed, 100 chut\u00ed\u201c. U n\u00e1s si ka\u017ed\u00fd n\u00e1jde to svoje… <\/span><\/p>\n

Ivo: <\/span><\/strong><\/p>\n

Pre m\u0148a je to z masiel \u00fapln\u00e1 klasika \u2013 \u010di\u017ee 100% ara\u0161idov\u00e9 maslo. Toho zjem na \u201etony\u201c a doslova si neviem predstavi\u0165 de\u0148 bez ara\u0161idov\u00e9ho masla. Z orie\u0161kov m\u00e1m ve\u013emi r\u00e1d na\u0161e mandle a makadamov\u00e9 orechy. <\/span> <\/span><\/p>\n

S ktor\u00fdm produktom ste mali najv\u00e4\u010d\u0161\u00ed probl\u00e9m pri jeho vytv\u00e1ran\u00ed? A na druhej strane, ktor\u00fd bol naj\u013eah\u0161\u00ed?<\/em><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

Za m\u0148a jednozna\u010dne 100% vla\u0161sk\u00e9 orechy a Vla\u0161sk\u00e9 orechy s medom. Nako\u013eko vla\u0161sk\u00e9 orechy maj\u00fa svoju nezamenite\u013en\u00fa hork\u00fa chu\u0165, ob\u00e1val som sa, \u010di to \u013eud\u00ed zaujme. Na moje prekvapenie bol o ne z\u00e1ujem, no r\u00f4zne faktory prispeli k tomu, \u017ee tento druh masla u\u017e v ponuke nem\u00e1me.<\/span><\/p>\n

\u013dahk\u00fd nie je \u017eiadny, to vrav\u00edm s plnou v\u00e1\u017enos\u0165ou. Keby to, \u010do rob\u00edme, bolo \u013eahk\u00e9, robil by to ka\u017ed\u00fd :)<\/span><\/p>\n

Ivo:<\/span><\/strong><\/p>\n

Ur\u010dite najzlo\u017eitej\u0161ie sme to mali s \u010cokoNuty. I\u0161lo o to, \u017ee od \u00fapln\u00e9ho za\u010diatku sme chceli vyr\u00e1ba\u0165 produkty, v ktor\u00fdch nebude so\u013e, palmov\u00fd tuk a cukor. A pr\u00e1ve ten cukor je ve\u013emi \u010dasto s\u00fa\u010das\u0165ou v\u0161etk\u00fdch \u010dokol\u00e1dov\u00fdch n\u00e1tierok. Av\u0161ak na\u0161i z\u00e1kazn\u00edci n\u00e1s doslova bombardovali ot\u00e1zkou kedy budeme ma\u0165 nie\u010do podobn\u00e9 v ponuke. Zo za\u010diatku sme sa tomu \u00faplne br\u00e1nili, ale potom sme si povedali, \u017ee vytvor\u00edme nie\u010do vlastn\u00e9 a \u00faplne nov\u00e9. A tak, po nieko\u013ek\u00fdch t\u00fd\u017ed\u0148och sk\u00fa\u0161ania a testovania vzniklo \u010cokoNuty. \u00daplne bez cukru.<\/span><\/p>\n

\u010co najviac prispelo (ktor\u00fd faktor) k v\u00e1\u0161mu \u00faspechu? (pozn. InfiNuty vyhralo 8 zlat\u00fdch hviezdi\u010diek na Great Taste Awards 2019 a 2020)<\/em><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

Pod\u013ea m\u0148a je to \u00faprimnos\u0165, je to s\u00fa\u010das\u0165 na\u0161ich hodn\u00f4t. V\u017edy si otvorene povieme, s \u010d\u00edm s\u00fahlas\u00edme a naopak, \u010do sa n\u00e1m nep\u00e1\u010di. To ur\u010dite prispeje k tomu, aby na\u0161e produkty s\u00fa tej najvy\u0161\u0161ej kvality. <\/span><\/p>\n

Ivo:<\/span><\/strong><\/p>\n

Ur\u010dite to je kvalita orechov. My sme \u00faplne zavrhli mo\u017enos\u0165 \u00eds\u0165 po cene a aj ke\u010f sme vysk\u00fa\u0161ali ve\u013emi ve\u013ea orechov, ktor\u00e9 boli \u010dastokr\u00e1t ove\u013ea lacnej\u0161ie, v\u017edy sme sa vr\u00e1tili k t\u00fdm, ktor\u00e9 chutili najlep\u0161ie. Mysl\u00edm si, \u017ee v tomto segmente sa riskovanie s kvalitou nevypl\u00e1ca. Sme relat\u00edvne \u0161pecifick\u00fd segment na trhu, kde \u013eudia uprednost\u0148uj\u00fa kvalitu pred cenou. Aj my sme sa pou\u010dili a stalo sa n\u00e1m, \u017ee sme po negat\u00edvnej sk\u00fasenosti stiahli cel\u00fa v\u00e1rku produktov len preto, aby sme si u z\u00e1kazn\u00edkov nepo\u0161kodili dobr\u00e9 meno. Finan\u010dne to pre n\u00e1s s\u00edce bola \u010dist\u00e1 strata, ale z dlhodob\u00e9ho h\u013eadiska sa to ur\u010dite vyplatilo, preto\u017ee z\u00e1kazn\u00edci si u\u017e zvykli na vy\u0161\u0161\u00ed \u0161tandard a pravidelne sa k n\u00e1m vracaj\u00fa. <\/span><\/p>\n

Kedy ste za\u017eili tie najhor\u0161ie \u010dasy, a \u010do presne v\u00e1m pomohlo ich prekona\u0165?<\/em><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

S podnikan\u00edm prich\u00e1dzaj\u00fa aj pekn\u00e9 \u010dasy ale ur\u010dite pr\u00eddu aj \u010dasy \u0165a\u017ek\u00e9, ja osobne s t\u00fdm r\u00e1tam a je to s\u00fa\u010das\u0165 \u017eivota ka\u017ed\u00e9ho podnikate\u013ea a v podstate aj ka\u017ed\u00e9ho jedn\u00e9ho \u010dloveka.<\/span><\/p>\n

Z t\u00fdch \u0165a\u017ek\u00fdch \u010dasov, ktor\u00e9 n\u00e1s doteraz postretli, by som ur\u010dite spomenul na\u0161e za\u010diatky, kedy sme pripravovali na\u0161u v\u00fdrob\u0148u. \u010casov\u00fd stres a legislat\u00edvne podmienky mne osobne ur\u010dite na pohode nepridali. Ale prekonali sme to v\u010faka n\u00e1\u0161mu odhodlaniu a viere, \u017ee to \u010do chceme robi\u0165 bude ma\u0165 v\u00fdznam a \u00faspech.<\/span><\/p>\n

Ivo:<\/span><\/strong><\/p>\n

Najhor\u0161ie \u010dasy boli asi v \u00fapln\u00fdch za\u010diatkoch, kedy sme mali vytvoren\u00e9 kvalitn\u00e9 produkty, mali sme vytvoren\u00fa zna\u010dku a v\u0161etky podmienky na \u0161tart, ale napriek tomu sme nemohli za\u010da\u0165 pr\u00e1ve kv\u00f4li spom\u00ednan\u00fdm probl\u00e9mom s r\u00f4znymi povoleniami. Vtedy sme ka\u017ed\u00fd de\u0148 t\u0155pli, \u010di medzi\u010dasom nepr\u00edde nejak\u00e1 nov\u00e1 firma, ktor\u00e1 n\u00e1s v nie\u010dom predbehne. Samozrejme, konkurencia bola u\u017e aj pred nami, a bude vznika\u0165 st\u00e1le, ale ako sa s \u0148ou \u201epobijeme\u201c je u\u017e iba v na\u0161ich ruk\u00e1ch. Narozdiel o toho, vtedy nebolo v na\u0161ich ruk\u00e1ch ni\u010d a museli sme iba \u010daka\u0165. To bolo asi najhor\u0161ie obdobie. Odvtedy s\u00edce bolo mnoho vzostupov a p\u00e1dov, ch\u00fdbaj\u00facich pe\u0148az\u00ed a \u010dasu, ale v\u017edy sme sa navz\u00e1jom podr\u017eali. Mysl\u00edm, \u017ee to, \u017ee sme za\u010dali dvaja, bolo ve\u013emi podstatn\u00e9 rozhodnutie, preto\u017ee asi ani jeden z n\u00e1s by to nedok\u00e1zal dotiahnu\u0165 a\u017e sem \u00faplne s\u00e1m. Ve\u013eakr\u00e1t sa nezhodneme, ve\u013eakr\u00e1t m\u00e1me rozdielne n\u00e1zory, ale v\u017edy dok\u00e1\u017eeme n\u00e1js\u0165 spolo\u010dn\u00fa cestu a navz\u00e1jom sa podr\u017ea\u0165 ke\u010f nie\u010do nejde pod\u013ea pl\u00e1nu.<\/span><\/p>\n

Ak\u00fd bol v\u00e1\u0161 najv\u00e4\u010d\u0161\u00ed \u00faspech u z\u00e1kazn\u00edkov, na ktor\u00fd ste najviac hrd\u00ed? (pozn. nie Great taste Awards)<\/em><\/strong> <\/span><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

Ako som spomenul, pre m\u0148a je to ur\u010dite to, ke\u010f sa z\u00e1kazn\u00edk vr\u00e1ti k n\u00e1m k\u00fapi\u0165 n\u00e1\u0161 v\u00fdrobok s inform\u00e1ciou, \u017ee ni\u010d lep\u0161ie e\u0161te nejedol. Ja osobne sa najviac te\u0161\u00edm faktu, \u017ee t\u00fdchto z\u00e1kazn\u00edkov je \u010doraz viac a \u017ee obchodn\u00ed partneri objedn\u00e1vaj\u00fa pravidelne a ve\u013ekos\u0165 objedn\u00e1vok sa zvy\u0161uje. <\/span><\/p>\n

Ivo:<\/span><\/strong><\/p>\n

Najv\u00e4\u010d\u0161\u00ed \u00faspech je pod\u013ea m\u0148a to, \u017ee sme si vybudovali sie\u0165 z\u00e1kazn\u00edkov (be\u017en\u00fdch \u013eud\u00ed aj obchodov), ktor\u00ed na\u0161e produkty nakupuj\u00fa pravidelne. Je ove\u013ea jednoduch\u0161ie nie\u010do preda\u0165 raz, ako to pred\u00e1va\u0165 pravidelne a dlhodobo.<\/span><\/p>\n

Ak by ste mali zajtra za\u010da\u0165 s InfiNuty znovu a mohli by ste zmeni\u0165 jednu vec, ktor\u00e1 by to bola a pre\u010do?<\/em><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

To si nech\u00e1m pre seba, nako\u013eko \u010dlovek sa u\u010d\u00ed aj na vlastn\u00fdch chyb\u00e1ch. Ja o chyb\u00e1ch, ktor\u00e9 sprav\u00edm, ner\u00e1d rozpr\u00e1vam, rad\u0161ej sa z nich pou\u010d\u00edm aby som ich v bud\u00facnosti neopakoval :)<\/span><\/p>\n

Ivo:<\/span><\/strong><\/p>\n

Jednu vec? Tak t\u00e1 jedna vec by bola asi \u201ev\u0161etko\u201c <\/span>\ud83d\ude0a Ale nie, vo v\u0161eobecnosti by sme mali asi poveda\u0165, \u017ee by sme nemenili ni\u010d, ale berieme to tak, \u017ee v\u0161etko \u010do sme urobili, by sa s odstupom \u010dasu dalo urobi\u0165 e\u0161te o stupe\u0148 lep\u0161ie. Na druhej strane, ve\u013ea zl\u00fdch vec\u00ed n\u00e1s nakoniec posunulo dopredu, \u010di\u017ee v\u0161etko malo svoj zmysel. Ak teda mus\u00edme poveda\u0165 iba jednu vec, tak asi by sme v za\u010diatkoch investovali do in\u00fdch vec\u00ed a zariaden\u00ed. Inak by sme nemenili ni\u010d konkr\u00e9tne. V\u0161etko n\u00e1s nie\u010do nau\u010dilo.<\/span><\/p>\n

\u010co m\u00f4\u017eeme o\u010dak\u00e1va\u0165 od InfiNuty v roku 2021?<\/em><\/strong><\/p>\n

Marek:<\/span><\/strong><\/p>\n

Pl\u00e1nov v hlave je ve\u013ea, ani tu by som rad\u0161ej nepredbiehal. M\u00f4\u017ee sa sta\u0165 \u010doko\u013evek a nechcem, aby to potom vyzeralo \u017ee sa n\u00e1m nie\u010do nepodarilo.<\/span><\/p>\n

Ur\u010dite v\u0161ak intenz\u00edvne pracujeme na tom, aby sme boli v kontakte s na\u0161imi z\u00e1kazn\u00edkmi cez soci\u00e1lne siete, v tom vid\u00edme obrovsk\u00fd potenci\u00e1l. <\/span><\/p>\n

Mojim \u017eelan\u00edm je, aby na\u0161i z\u00e1kazn\u00edci ale aj v\u0161etci na\u0161i obchodn\u00ed partneri boli s nami spokojn\u00ed a v\u010faka na\u0161im produktom boli spokojn\u00ed ich z\u00e1kazn\u00edci s nimi. <\/span><\/p>\n

Ivo:<\/span><\/strong><\/p>\n

Neskromne mus\u00edme poveda\u0165, \u017ee od roku 2021 o\u010dak\u00e1vame ve\u013ek\u00e9 veci. Pracujeme na novom koncepte, ur\u010dite pr\u00eddu nov\u00e9 produkty a e\u0161te lep\u0161\u00ed eshop. Okrem toho pl\u00e1nujeme roz\u0161\u00edri\u0165 n\u00e1\u0161 t\u00edm o nov\u00fdch \u013eud\u00ed, ktor\u00ed ur\u010dite prines\u00fa do InfiNuty nov\u00e9 n\u00e1pady. M\u00e1me toho v hlav\u00e1ch ve\u013ea a moment\u00e1lne na\u0161e mozgy pracuj\u00fa na 200%, a preto ver\u00edme, \u017ee v roku 2021 posunieme InfiNuty na e\u0161te vy\u0161\u0161\u00ed level. Ale nechajte sa prekvapi\u0165 <\/span>\ud83d\ude0a<\/p>","protected":false},"excerpt":{"rendered":"

\u010ci u\u017e patr\u00edte do skupiny \u013eud\u00ed, ktor\u00e1 n\u00e1s e\u0161te nepozn\u00e1, alebo ste na na\u0161ej str\u00e1nke prv\u00fd kr\u00e1t, alebo patr\u00edte k na\u0161im vern\u00fdm fan\u00fa\u0161ikom a z\u00e1kazn\u00edkom, tento \u010dl\u00e1nok je pre v\u00e1s v\u0161etk\u00fdch. Dozviete sa nie\u010do o na\u0161ich za\u010diatkoch, o dobr\u00fdch a zl\u00fdch \u010dasoch, ale aj o tom \u010do m\u00e1me pre v\u00e1s v pl\u00e1ne v roku 2021. […]<\/p>\n","protected":false},"author":1,"featured_media":334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[26],"class_list":["post-333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/posts\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":1,"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/posts\/333\/revisions"}],"predecessor-version":[{"id":1123,"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/posts\/333\/revisions\/1123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/media\/334"}],"wp:attachment":[{"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/categories?post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infinuty.sk\/en\/wp-json\/wp\/v2\/tags?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}